Retail Franchise

Director – DESK

The Director of Bluebery India Pvt. Ltd, Mr Santosh Sonu and Mr. M. Kumar – A visionary, entrepreneur, thinker, and philanthropist – a multi-faceted personality has already reached this momentous milestone at a young age. He nurtures further aspirations. He has planned to open 400 more Stores within the next 5 years at different locations of the country.


Uniting people with fashion to provide quality products at the most affordable price to the highest number of customers and at points closest to them


To be a trusted fashion retail brand, creating a sustainable business for all the stakeholders. To be a quality-conscious corporate providing the best value-for-money proposition to the end users.


With a keen understanding of the budgetary constraints faced by the average shopper in getting fashionable and trendy apparels at an affordable price, we cater to everyone with the best buying options under one roof. We work very carefully on the following aspects:

Products – To offer the widest assortment of products for lifestyle, fashion, and accessories at reasonable price.

Quality – To provide good quality products at a reasonable price. We lay huge emphasis on all-round quality in products, stores, service standards, and customer engagement programs

We cater to all the needs of a modern and contemporary lifestyle, the store offers a wide product portfolio, which includes apparel for men/women/kids, cosmetics, accessories and so on. Customers can shop within a pocket-friendly environment making Bluebery Fashion’s outlets a favoured haunt. The stores have products suiting all range without disparaging with the design and customer’s satisfaction at any cost.


Our Promise to the Customers:
Value, Quality, Innovation, Service and Stewardship — these are the five tenets of Blubery Fashion’s promise to our customers.

High reliability, low prices and high customer satisfaction are cornerstones of our customer commitment, but it doesn’t end there. Quality of products and services is of primary importance in everything we do. We set ourselves reasonable standards to ensure that, what we do is to the best of our ability.

Our internal Quality Programme focuses on ensuring that our products meet a robust set of criteria, which includes ensuring that we listen to the opinions and feedback of customers and goes above and beyond the minimum standards.


One of the key factors for the success of value retail format is its supply chain dynamics. Bluebery Fashion’s suppliers work day in and day out to provide goods within stipulated time. As a result, we can cater to our customers with the latest and trendiest stuff at minimal prices. The important aspects which makes our Supply Chain robust are:

  • We have our own Virtual Private Network (VPN) system connecting all its showrooms 24 Hrs a day. This helps to keep an update of the sales stock and ensure a smooth supply chain management.
  • Our organized systems like MIS information system eases the supply chain system.
  • Inventory control and inventory visibility are two very critical elements in any operations for these are the cost drivers and directly impact the price of the products. We keep a very close watch on Inventory Turnaround time. Inventory turnaround refers to the number of times the inventory is sold and replaced over a period. The health of the inventory turn relates to the health of business.
  • Our supply chain team can determine which products are needed to prevent items falling short and how the products will be shipped to minimizing and avoid delays or disruptions.


At BLUEBERY India Private Limited, our advantage lies in an efficient supply chain management, with supply partners being one of our greatest competitive advantages in the industry. From material sourcing to the final stages of distribution, we engage with a pool of efficient supply partners who have keen market insights, good knowledge of promotion and lateral marketing ideas pertaining to fashion. We work hand in hand with our partners, share common targets, develop new business ideas and pitch for the right opportunity to harbour growth.


To encourage sustainable, profitable growth, our belief is to create long-term value for all our people, business partners, customers and shareholders based on the value of trust and sincerity. We place special emphasis on using the best practices in corporate governance and ensuring a firm financial stewardship. As a responsible company, we like to create equal opportunity for all, and sustain markets for mutually beneficial business relationships.